Suzuki Motor Corporation is reducing its marketing spending budget in light of diminished sales and a shrinking spate of Suzuki dealerships. Automotive News reports that regardless of a 13 percent boost in sales throughout the global auto industry through the first quarter of 2012, Suzuki dropped 2 percent to just 6,561 sales.
Avoiding promoting
It seems like Suzuki has disappeared. Promoting executive Steve Younan left in January from Suzuki, and a replacement may never come along. The company has not aired a national commercial since 2009 and has decided to pull out of all social networking activity during the last couple of months. The car maker has even skipped both the Detroit and Los Angeles auto shows this year. The company is certainly marketing very differently than its competition.
Automakers love to get their J.D. Power and Associates consumer satisfaction reports to be able to track dealer performance. Suzuki is no longer receiving these reports from J.D. Power, and it has not found someone else to do so yet. It did announce that it will be trying to find a different vendor to get the info, according to Automotive News.
Fewer people go to Suzuki
About 12 percent of Suzuki dealerships were taken off the franchise list in 2011, or about 32 dealership franchises. Many sources explained that there have been fewer car dealerships every year since 2005.
While American Suzuki continues to cut programs, Suzuki dealerships feel the financial pain.
Might be good
Kay, who currently owns Ford, Chevrolet, Buick-GMC, Honda and Nissan car dealerships west of Chicago, blamed Suzuki's sales troubles on poor consumer awareness.
James Morrell, owner of Advantage Suzuki in Albany, N.Y., and chairman of the Suzuki Dealer Advisory Board, points out that from a large corporate standpoint, cutting the number of United States dealerships really had a silver lining.
Avoiding promoting
It seems like Suzuki has disappeared. Promoting executive Steve Younan left in January from Suzuki, and a replacement may never come along. The company has not aired a national commercial since 2009 and has decided to pull out of all social networking activity during the last couple of months. The car maker has even skipped both the Detroit and Los Angeles auto shows this year. The company is certainly marketing very differently than its competition.
Automakers love to get their J.D. Power and Associates consumer satisfaction reports to be able to track dealer performance. Suzuki is no longer receiving these reports from J.D. Power, and it has not found someone else to do so yet. It did announce that it will be trying to find a different vendor to get the info, according to Automotive News.
Fewer people go to Suzuki
About 12 percent of Suzuki dealerships were taken off the franchise list in 2011, or about 32 dealership franchises. Many sources explained that there have been fewer car dealerships every year since 2005.
While American Suzuki continues to cut programs, Suzuki dealerships feel the financial pain.
Might be good
Kay, who currently owns Ford, Chevrolet, Buick-GMC, Honda and Nissan car dealerships west of Chicago, blamed Suzuki's sales troubles on poor consumer awareness.
James Morrell, owner of Advantage Suzuki in Albany, N.Y., and chairman of the Suzuki Dealer Advisory Board, points out that from a large corporate standpoint, cutting the number of United States dealerships really had a silver lining.
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