The word naartjie is a South African one used to refer to a sweet, citrus fruit, smaller than an orange. The Naartjie kids clothes brand is proudly South African in origin and has grown from its beginnings in a garage in Cape Town into an internationally recognized company. The worldwide rights to the brand were purchased by Naartjie USA and there are now many stores in the USA and some in the Middle East with more to come. The very successful e-commerce sites are growing too.
This brand has a style all its own which is both whimsical and wholesome and current trends are interpreted in kid-friendly ways. Bright fresh colors are used and designs are playful, reflecting the fun and imaginative aspects of childhood. Other key attributes embraced are comfort and practicality.
These garments are made primarily from natural fabrics. Normally fabrics are dyed before the actual cutting and sewing process. However, these garments are made first and then dyed. This is a more expensive process but it offers more vibrant colors and a softer feel. Fabrics are combed and ring-spun for greater softness and durability. Design and construction has the comfort of the children as a prime concern.
Global trends are taken into account in the production of new collections. These are created on a yearly basis. Despite the fact that new designs and prints may be used, care is taken to keep the consistency of the brand.
The range of clothing includes newborn boys and girls and goes up to the age of 10. There are bottoms, tops, sleepwear and swimwear and all the different items can be inter-coordinated. Accessories like shoes, hats and even bags are also created to coordinate with outfits.
Special care is taken with every detail of a garment from design to choice of fabric, stitching, dyeing and washing. As long as garments are cared for correctly, they are durable enough to be worn and even passed on to another child. Instructions for care are attached to each garment and these should be followed to get the most use.
Placing an order is very simple on one of the e-commerce sites. One can browse through the garments in various categories before selecting a particular design. Once a garment has been selected, a size can be chosen by looking at the size chart. Size is determined by height and weight of the child. A foot measuring guide is available for download as well. Once the order has been placed, payment is made through a secure site by credit card or internet banking.
When the company opened a store at the Victoria and Albert Waterfront in Cape Town in 1992, the brand started attracting the attention of many overseas visitors. It soon had a loyal following that spread all over South Africa and beyond and today has many international customers. The stores, both local and e-stores, are worth visiting on a regular basis to check out the new collections.
This brand has a style all its own which is both whimsical and wholesome and current trends are interpreted in kid-friendly ways. Bright fresh colors are used and designs are playful, reflecting the fun and imaginative aspects of childhood. Other key attributes embraced are comfort and practicality.
These garments are made primarily from natural fabrics. Normally fabrics are dyed before the actual cutting and sewing process. However, these garments are made first and then dyed. This is a more expensive process but it offers more vibrant colors and a softer feel. Fabrics are combed and ring-spun for greater softness and durability. Design and construction has the comfort of the children as a prime concern.
Global trends are taken into account in the production of new collections. These are created on a yearly basis. Despite the fact that new designs and prints may be used, care is taken to keep the consistency of the brand.
The range of clothing includes newborn boys and girls and goes up to the age of 10. There are bottoms, tops, sleepwear and swimwear and all the different items can be inter-coordinated. Accessories like shoes, hats and even bags are also created to coordinate with outfits.
Special care is taken with every detail of a garment from design to choice of fabric, stitching, dyeing and washing. As long as garments are cared for correctly, they are durable enough to be worn and even passed on to another child. Instructions for care are attached to each garment and these should be followed to get the most use.
Placing an order is very simple on one of the e-commerce sites. One can browse through the garments in various categories before selecting a particular design. Once a garment has been selected, a size can be chosen by looking at the size chart. Size is determined by height and weight of the child. A foot measuring guide is available for download as well. Once the order has been placed, payment is made through a secure site by credit card or internet banking.
When the company opened a store at the Victoria and Albert Waterfront in Cape Town in 1992, the brand started attracting the attention of many overseas visitors. It soon had a loyal following that spread all over South Africa and beyond and today has many international customers. The stores, both local and e-stores, are worth visiting on a regular basis to check out the new collections.
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