A New Cost Effective Method Of Promoting Products

By Jennifer Wood


Business and industry rule over that activity of man. It powers the economy of countries. All acts related to it is as vast as the human populace. These organizations are setup to make profits and engulf the consumers with products. To promote these items, the most common strategy is through advertisement. It is manifested in many forms. The billboard is the all too common way of doing this. Recent technology developed the vinyl and with it was born mobile advertising. An efficient way of getting vehicles wrapped is by way of MN Custom Vehicle Wraps.

Before the invention and popularity of the car, train companies were the first to have their logos and names on the rail cars for distinction. The invention of plastic and its many applications had some companies experimenting on the material as coverings with printed signs and lettering. This failed because the plastic was too fragile. It was the discovery of vinyl that totally changed the picture.

Vinyl lettering first came into production when a manufacturer was engaged to produce a film for the purpose of covering a car instead of painting it. The first mobile advertisement was that of a soda pop company which used vinyl to cover a bus promoting its product. It did not take long for other businesses to follow. Soon the method was used everywhere and even small businesses and individuals followed suit.

Recent developments in plastic gave way to the production of new types designed primarily for use in wrap advertising. New features such as bubble preventing channels were introduced. Special adhesion techniques were formulated which allowed repeated wrapping without degrading the coverings. The material is molded onto the surface using heater torches or heat guns.

Decals became popular when the certain individual had their vehicles custom wrapped to make it more attractive and eye catching. Images of the car owner and other graphics were wrapped on the entire car body. The decals were usually applied on the sides complementing the other surfaces. So it can be said that car wrapping is not only for advertisements.

Sports also utilizes this new innovation as we can observe in auto races. Teams have the name and logos of their sponsor visibly displayed on their race cars. Formula one and stock car racers foremost in using the technology. But it is not confined only to racing. Team sports like football and basketball have a bus with their team names and identifiers on it.

The procedure for installing the cover has four steps. The first step is consultation. The service provider will inspect the car, make measurements, and propose a design. The next is the designing phase where lettering and graphics are finalized. Following this is the production, the stage when lettering and graphics are printed and laminated. This protects the material from ultraviolet rays and scratches. The last is the installation stage when the actual wrapping takes place.

There are two types of car wrappings, the full one and the partial one. Financial constraints are often the primary factor behind the choice of having a full or a partial wrap. As the word would imply, it really is self explanatory. Under normal conditions, the material will last between three to five years. The covering is usually done in installation garages and the process will not damage the original paint job.

There is a study that mobile advertising is the most cost effective method of promoting a product. If it is used for personal purposes to improve the overall beauty of the car, it can be customized using digitally printed covering which cannot be replicated by standard methods like traditional or airbrush painting. Vehicles with more curvatures are difficult and more expensive to cover.




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