How To Become A Successful Global Concentrated Passion Fruit Juice Supplier

By Cynthia Turner


The global processed food industry is worth billions of dollars. Therefore, anyone willing to put in the right effort can join the industry and make lots of cash. Here is how you can start out as successful concentrated passion fruit juice supplier.

It is normally critical to begin by carefully deciding on the market entry approach to go with. You should note that not every buyer out there is right for you or your business. Therefore, begin by determining the kind of buyers that you want to target with your concentrated fruit juice. Deciding on a market segment is a great way of narrowing down your options and increasing your chances of succeeding.

There are numerous standards that food item suppliers need to comply with. In the United States, the Food and Drug Administration set the safety regulations that every food product must comply with. Therefore, you need to research all the rules and laws that you have to abide buy if you have to sell to your target market. Still, you need to liaise with quality control managers of your potential buyers to understand their expectations.

You need to offer reliable specifications on all your products. The main role of such specifications is to provide a definition of the quality and type of the products. Apart from aligning them with the relevant legal requirements, you should also ensure that they reflect genuine characteristics of what you sell. Every price estimate that you send to a buyer should therefore be attached to such specifications.

When you are just starting your juice concentrate business, it is critical that you develop a brand. Developing a brand requires consistently communicating it on each of your media platforms. These include your website, newsletters, price estimates, business cards, social media etc. The message that you seek to put forward needs to be clear and clear.

You also have to set your prices accordingly. There are many factors that come into play when you are deciding on reasonable prices for your products. For example, you need to look into your inputs that include cost of raw materials, labor, energy, rent etc. Additionally, you need to consider what your competitors are offering for similar juice concentrates. To be competitive, especially when starting out, charging a little bit lower is recommended.

Other ways of marketing your products include using the best packaging and transport methods. Juice concentrates are normally traded as aseptic. This basically means that they have to be sterilized and kept under ambient temperatures. Still, you can transport them in frozen form. Most buyers value person contact. You should therefore take your time personally meet with your buyers, irrespective of your busy schedule.

Another great way of successfully entering any market is by understanding that business cultures differ globally. You should therefore strive to have good understanding of the people you are trying to sell to. However, one important thing that cuts across traders all of their world is their demand for professionalism. Finally, you should try your best to deliver more than what you promise and keep learning.




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