The Roles Played By An Automotive Spokesperson

By Brenda Warner


A spokesperson is an individual who basically is hired by a company that deals in cars to generally welcome customers to the company showroom and give a brief description on various car models available. They outline specific details that a customer does not know and clearly explains to them why they should purchase a certain model. Others will define them as people selected to speak or represent companies or people. Automotive spokesperson usually represents their companies in all matters regarding public relations.

Today the world has become very media sensitive and many companies and also some organizations are currently increasingly employing professionals. A professional spokesperson should have at least received some formal training in the sector of journalism, public affairs, communications and also public relations.

The public is also a shareholder of an organization and so they have a right to be constantly updated on the progress on a particular organization. Make no mistake of employing a person with no prior experience. A competent person for the job is one who has undergone formal training probably in journalism sector, public affairs of companies, communication sector and has successfully done public relations.

He makes sure that any public announcement is basically made in the manner it should. Public announcements are made using the appropriate ways laid by the company and in the manner which the spokesperson may deem fit. The channel chosen should be the one that only maximizes the effect of favorable messages. Use channels that will reduce the influence of any unfavorable messages.

These people are tasked with the work of requesting for media or press conference, they brief the press, take questions and all the hard questions from the press and decide or inform the public on the next public briefing from the company. For this type of representative, they will brief the public concerning any new car model being introduced into the market, the specific features added in the car and the company prospective in the next few years to come.

In research firms, many big collaborations of scientist select one or even two people or leaders of that collaboration to represent their views. For automotive representatives, the person selected promises to protect the firm confidential information and only give information that the company or management wants given to public.

Select a channel that is readily available in your state. The availability of medium of communication is very important to a firm since it dictates how fast the company can respond to some issues through announcements and other relevant actions. The work of spokesperson involve making necessary announcements, doing all the company presentations in various forums, talking to customers on trade shows, answering questions from the press, customers or any other external party.

Many companies today are opting to employee the most qualified spokespeople to do their work for them. The most preferred or the ideal people for such a job are celebrities. The celebrity can be a local celebrity or national celebrity especially those sport stars. Some of the famous sports stars who do this kind of work include Bob Uecker and not forgetting Michael Jordan. These are among the many sport stars chosen by various companies to market the company brand.




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